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March 4, 2023

Articles

DESIGNING A VISUAL IDENTITY (LOGO, COLOR PALETTE, TYPOGRAPHY, ETC.)

Visual identity design is the process of developing an effective visual representation of a brand’s personality and values, which includes a number of design elements such as a logo, color palette, typography, production techniques and photography. A compelling, memorable, and consistent brand experience is created by a great visual identity,…
Guest Writer
March 4, 2023