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ESTABLISHING A BRAND IDENTITY AND CREATING A WEBSITE

One of the most important steps in developing a thriving business is developing a brand identity and a website. An organization, product, or service's brand identity is composed of a variety of characteristics that give it a distinctive personality and help it stand out from the competitors. Creating a strong…
Guest Writer
April 1, 2023
Events

SELECTING A PRODUCT OR SERVICE TO SELL

Nowadays, launching and running a successful business can be a daunting task due to the highly competitive and saturated market. The first step when starting a business is to come up with an idea that can generate profits. This requires that the business owners choose an item or service to…
Guest Writer
March 31, 2023
Articles

CONDUCTING MARKET RESEARCH AND IDENTIFYING A TARGET AUDIENCE

The foundation of every successful market research and identifying a target audience is understanding the importance of every method used. It involves unveiling customer insights, helping brands understand their customers better, and achieve marketing objectives. Identifying a target audience and doing market research are continual processes rather than one-time operations.…
Guest Writer
March 30, 2023
Articles

WRAPPING UP OPERATIONS AND CLOSING DOWN THE BUSINESS

The decision to close down your business can be a difficult and heartbreaking one. However, there are times when it must be done. Understanding the legal, financial, and personal implications of the process is crucial when it comes time to decompress operations and shut down the company. A summary of…
Guest Writer
March 27, 2023
Articles

PROTECTING INTELLECTUAL PROPERTY AND CONFIDENTIAL INFORMATION

Introduction Intellectual property (IP) and confidential information are vital assets for businesses of all sizes. They are often the most valuable resources a company has, and protecting them is essential for the survival of any organization. IP and confidential information can be anything from trade secrets, customer data, or even…
Guest Writer
March 26, 2023
Articles

MANAGING THE TRANSITION OF OWNERSHIP AND LEADERSHIP

Introduction Good management is essential in ensuring a smooth transition of ownership and leadership in any organization. It helps to smooth out the new arrangements, and make sure everyone is aware of the new protocols and expectations that come with the change. Effective ownership and leadership transition management may provide…
Guest Writer
March 25, 2023
Articles

COMMUNICATING WITH STAKEHOLDERS, INCLUDING EMPLOYEES AND CUSTOMERS

Communicating with Stakeholders is an Essential Skill for Organizational Success Effective communication with stakeholders, including employees and customers, is essential for any organization’s overall success. Stakeholders are the people or organizations that are affected by any decisions or actions taken by the business. They can include employees, customers, shareholders, suppliers…
Guest Writer
March 25, 2023
Articles

UNDERSTANDING TAX IMPLICATIONS AND REGULATIONS

Although cryptocurrency is a new idea, it has already grabbed the world by storm. It offers a wide range of advantages, from its use as a medium of exchange to its use in more speculative financial trading. Nevertheless, like with any cutting-edge technology, there are specific rules and regulations that…
Guest Writer
March 23, 2023