There’s nothing more important than appearance and high quality when it comes to operating an eCommerce store. At the same time, these two are extremely hard to maintain, and that’s why we have what we have! The most wonderful article from your best Amazon account manager is here, keep reading!
Most of the sellers think that product photos are easy to create, and what’s more interesting, that they don’t have a gigantic effect on their sales and orders. But is it really true? Do you really think it would be easy to operate a business without proper photos?
To show you the reality and the harmful effect of poorly chosen photos, here are two stories that can change your mind!
Imagine you have your own store on Amazon. Just like every seller on this platform, you list products, optimize the title and descriptions: in other words, you do what you’re supposed to do.
Just because Amazon obliges you to put an image, you take it with your phone and include that in the listing.
However, after some time, you suddenly get a notification from Amazon that your product image does not meet Amazon standards, because of which it is mercilessly removed. Amazon literally says that in its “missing product images” section!
Now imagine you have product images and have created them with the help of a professional camera. Everything looks nice and neat, but there’s one BUT!
You forgot to include one small detail: it can be anything, starting from including Amazon’s logo and ending with badges that are widely used by the platform.
In this situation, there are two possible outcomes. In the first scenario, you’ll get hit by an Amazon suspension because of disobeying Amazon’s rules and regulations. In the second case, you will have many sales and orders: however, after customers receive their product and understand that the image lied to them and that they were misled by the badges and logos that you included. In this case, they will fill your account with negativity, 1 or 2-star reviews, and ruin your reputation!!!
That Moment When You Realize…
…That the product images are extremely influential! Now that you know everything about them and their pivotal role, let’s understand how to optimize your Amazon product images!
Step 1 – Use Amazon as Your Main Source!
Amazon is your best source for knowledge and information. More specifically, it can help you understand the image standards and requirements that it is looking for. For more info on the technical requirements that Amazon wants you to follow no matter what, click here.
Step 2 – Give Priorities!
How you submit the images and their order talks a lot about your business, and what is more important, positively affects your sales and orders. Make sure you choose the correct sequence by putting yourself in customers’ shoes: make sure you understand which product image is more important and which one is not.
Step 3 – Use Lots of Photos!
When customers decide to spend their money, they need to reassure themselves that what they’re buying is worth the price. So, demonstrate your product from each and every corner and see how your sales are getting better and better!
Even though you’ll want to do everything on your own, we would like to present to you our own mission and services. As a wholesale management service, we manage stores of Amazon (and Walmart) sellers and help them optimize their businesses. If you feel that you don’t have enough information for selling on Amazon or don’t really have time for that, it’s the most wonderful time of the year to contact us!