If you set up your wholesale Amazon business and don’t want to stop the process of growing your store, you need to know everything about this platform! For example, did you know that there are certain products that you cannot sell? Or did you know that Amazon has special requirements when it comes to product images and videos?
In any case, today we will be talking about product descriptions, another important topic for Amazon sellers! Product description, as you can suppose, is the text which describes your products, their features, appearance and other things that customers need to know before making a decision. Of course, manufacturers always provide a description to a product, but still, you can add your own description.
Amazon itself knows the worth of product descriptions! This is why product descriptions, these small and seemingly useless texts, can lead Amazon sellers to suspensions! So, be careful while writing them: Amazon’s software keeps an eye on every single description existing on the platform! If your description is not good enough, Amazon customers will simply get the wrong products, or at least the products that they didn’t expect! So, make sure you do everything properly, otherwise it will be too late!
This is Amazon’s advice concerning product descriptions: “give concise, honest, and friendly overview of its uses and where it fits in its category. Discuss the features and benefits of the product and focus on your product’s unique properties. Don’t mention competitors. Highlight the best applications for the product. If the product has limitations, you can say so and upsell. Check spelling and grammar before submitting. The Product Description is a text-only field with a limited number of characters that varies by product category.”
- Amazon is absolutely right when it talks about being accurate and precise. Why? Because Amazon customers choose online shopping for a reason! They choose it because it’s easier and faster, and not because they enjoy it. Well, they can enjoy it, of course, but that’s not the point!
As you can see, you need to be as concise as it is possible. This is not that hard when you know what features and benefits your product has! If you know what makes your product so special, you know how to sell it – easy as it is!
- If your description is long, but you still need to attract customers, you need to use bullet points. With their help, you can sell your products better than you can even imagine. They make your text neat and attract more customers. When Amazon buyers see that the information is available in this format, they read it. Why? Because bullet points are like optical illusions: they make the long information look shorter and “more available!”
- Mention all the advantages of your product! Even though this sounds pretty obvious, some sellers still make mistakes when it comes to this! In our practice, we have met sellers who focus on features of their products, instead of stressing the advantages. For example, sellers who offer ceramic cups need to stress on the benefits of the material and what it can change! More specifically, ceramics are easy to wash and keep clean. What’s more, they have good thermal stability because of which customers can enjoy a cup of tea even in the coldest conditions!
If you want to grow your wholesale business on Amazon, you need to take care of the products you sell! And this is not only about the physical conditions of a product: it’s also about the right marketing and presentation! Your products deserve to be noticed, so go ahead and work on your product descriptions!
This is an example of a good product description:
Koss KEB79 Portable Isolation Earbuds combine excellent sound reproduction with maximum isolation to provide an outstanding listening experience. These highly portable earbuds use three sizes of cushions to ensure a comfortable in-ear fit sealing the ear to deliver deep bass. The dynamic stereophone element has a frequency response of 10-20,000Hz. Other features include an in-line mute switch that allows you to stay connected to your environment and a unique dual-entry cord that wraps behind your head during use.
If you need help with your wholesale business, need advice from professionals of this field, or feel that you need Amazon management service, contact us and we will turn your business into a heaven on earth!